12th ANNUAL GEN ART "FRESH FACES OF FASHION"

Fresh Faces in Fashion presented by Plastics Make it Possible^SM | L.A. 2009

Gen Art invites you to the 12th Annual Fresh Faces in Fashion LA Show presented by Plastics Make it Possible^SM that will be the Official Opening Show for Rock Fashion Week Los Angeles.

Thursday, October 29th
7:00pm – 11:00pm

7pm: Accessory Designer Pre-Reception
8pm: Runway Show
9pm-11pm: After-Party

Hosted by: Kaley Cuoco

* Complimentary Menage a Trois wines, redleaf ultra-premium bottled water, and Milagro Tequila cocktails.

* Music by: dj jasepi.

Petersen Automotive Museum
6060 Wilshire Blvd
(@ Fairfax)
Los Angeles, CA 90036-3605

The 12th Annual Gen Art Fresh Faces in Fashion presented by Plastics Make it Possible^SM will be returning to the fabulous Petersen Automotive Museum (where the show has occured the past two seasons) to kick off the debut of Rock Fashion Week Los Angeles.

Fresh Faces in Fashion is Gen Art's anchor fashion event which showcases 5 emerging womenswear and menswear designers on the runway and 4 accessories designers in standing installations.

The evening will be hosted by actress Kaley Cuoco, who is a lead on CBS's "The Big Bang Theory."

Expected guests include Debi Mazur ("Entourage"), Johnny Galecki ("Big Bang Theory"), Monet Mazur ("The House Bunny"), Lo Bosworth ("The Hills"), Karina Smirnoff ("Dancing with the Stars"), Nicky Hilton, Ashley Palmer ("Paranormal Activity") and Shiva Rose, with many more others...

The show will accommodate 1,000+ guests including fashion industry members, press, celebrities and Gen Art supporters.

This year's show marks the debut of Gen Art's new partner Plastics Make it Possible^SM, a program sponsored by America’s plastic makers through the American Chemistry Council. Plastics Make it Possible^SM highlights the many ways plastics inspire innovations that improve our lives, solve big problems and help us design a safer, more promising future.

Participating Designers

Womenswear:
Leyendecker
Rory Beca
Seneca Rising
Valerj Pobega

Menswear:
MG Black

Accessories:
CC Skye (bags)
The Generic Man (men’s and women’s shoes)
Ludevine (fine jewelry)
Stampd L.A. (sneakers).

Womens Wear Daily names Fresh Faces in Fashion designers as 4 of the 5 L.A. Fashion Week Designers to Watch!

Some of the best emerging fashion designers in womenswear, menswear and accessories have debuted with the Fresh Faces show including fashion's rising stars Zac Posen, Rebecca Taylor, Phillip Lim, Katy Rodriguez, Sari Gueron, Rami Kashou, Shoshanna, Eduardo Lucero, Rafe, Geren Ford, Vena Cava and many more.

Click here to see photos from last year’s Fresh Faces in Fashion Show.

Special Thanks to:

FOR THE GIRL WHO HAS EVERYTHING, . . .

What do you get the girl who has everything, . . .I get asked this question on a regular basis. What do you get the savvy independent girl who seems like she has or can have anything that she wants? Well, I think it's actually quite simple. Those girls love things that come from the heart. My closest girlfriends enjoy lavish presents, (note: you can never go wrong with anything Louis Vuitton or Balenciaga, umm, . . .do not buy COACH, unless it's for a woman over 45.) However, if you want to stand out amongst the others that will spoil her with designer goods, try gifts from the heart. I know it sounds cliche, its almost like 3rd grade during Valentine's festivities. You take the brightest red piece of paper you can find, you fold it in half, you draw a half heart and with your safety scissors follow the line. You slowly open it up, add an outline of white Elmer's glue, sprinkle some silver glitter, shake it off, and with the dark red Crayola crayon, you write her name on it. The simplest thought earns points.

After much discussion amongst my girlfriends and after much analyzing what I would've liked for my birthday, anniversary, or Christmas, here are a few suggestions for the girl who has everything, . . .

1. WORDS. Women love to hear thoughts from your heart. It can be a simple Haiku, an erotic love letter, or a few lines from your favorite poet.


2. MUSIC. Music is the key to the soul. Are there certain songs that make you think of her? certain lyrics that perfectly describe your relationship with her? Make a mixed CD of songs that remind you of her or songs that you know she'd like. That way every time she plays it you will be on her mind.







3. PHOTOS. Do you all take photos every single time that you are together? Have them all on your iPhone? Facebook? PhotoBucket? Download them, print them, and create a collage. Get an inexpensive frame from an art supply store or Target. Photos are a visual capture of the memories you two have shared.









4. OUTING. Women love when small surprises are planned. Try a romantic picnic on the beach or at a local park. Something simple, sweet, and it doesn't have to count a fortune, but the memories are priceless.










5.CHOCOLATE. Every girl likes to watch her waistline, and every guy has to appreciate that. With that said, try making homemade chocolate dipped strawberries. You will earn serious points for creativity!

TONIFERRARA.COM RE-LAUNCHES!

FOR IMMEDIATE RELEASE

PRESS RELEASE: CONGRATULATIONS, . . .it’s a NEW RE-VAMPED FASHION WEBSITE!

(August 17, 2009) Los Angeles, CA. Celebrity Fashion Stylist & Expert, Toni Ferrara continues to push the envelope in fashion, as the style savvy authority in celebrity, fashion, and cutting-edge trends. Visitors to the newly re-launched www.toniferrara.com/ will discover a full-service company that is dedicated to all of your FASHION needs. Specializing in HIGH FASHION EDITORIAL, CELEBRITY, PERSONAL SHOPPING, IMAGE CONSULTING, ADVERTISING/COMMERCIAL, TV/FILM, and RED CARPET events, Ferrara's Styling Menu of services is every fashionista's dream. She even offers a "Day in the Life of Your Favorite Celebrity" service that includes a closet consultation, a luxury town car to chauffeur you on your way to a day of shopping with Toni Ferrara, herself, as she escorts you on a personalized tour of the trendiest boutiques & celebrity favorite hotspots in LA. From Melrose Place to Rodeo Drive and everywhere in-between, you will end the day feeling glamorous and looking like a star!

Her work has been covered in Life & Style Magazine, FHM, E! Network, Style Network, just to name a few. She is a respected source of fashion & trends for MyStyle.com. Her expertise is valued and sought after by various media outlets, socialites, and private clients.Her talent exceeds just personal shopping, wardrobe, and red carpet events. She is often referred to as The Fashion Forecaster, because of her ability to always keep her clients on the fast track to fashion-forward style. Known to industry colleagues as "One of the Hardest Working Stylists in the Industry", Ferrara never rests her creativity or passion.

Learn more about this trendsetter, by visiting her BIO and following her FASHION BLOGS at www.toniferrara.com/. Her vision is clear and precise, "Be Unique. Be Chic. Be Fit. Be Stylish. Be You!" Ferrara loves to see the transformation in a client’s confidence from average to STYLE ICON in minutes! Recently, Ferrara was recruited as a Shoe Stylist Expert on an exclusive panel that includes Hollywood's elite stylists. The Style Experts are led by E!'s reality star, Kim Kardashian for her new business venture with Robert Shapiro and Brian Lee-ShoeDazzle!Come see why Hollywood's hottest stars work with this A-List Stylist!

FOR PRESS & MEDIA INQUIRIES, please contact:

Natasha Nelson Public Relations

Office: (949) 548-2227

Fax: (949) 548-2221

e-mail: natasha@nnpublicrelations.com

NEW BEGINNING

There was a song lyric once that said "Every new beginning, comes from some other beginning's end." And I find that very true in my life. With the passing of my grandfather, I feel like a chapter has closed and blank pages lay in front of me, just aching to be painted. Painted with a new beginning, . . .a new me? the same me, but with a different goal?

Each day, I grow closer to finding comfort in the things that use to not be so important to me before. Now, I enjoy walking in my neighborhood, running on the beautiful well-manicured landscaping that makes Beverly Hills, a sanctuary for me, curling up on the sofa at 9pm with a new eye-opening book and a warm cup of red roobis chai tea (and if you haven't tried it yet, it's at Trader Joe's and it's phenomenal. Honestly, it's like Christmas in a cup, and who doesn't love Christmas?)

I've made a new list of goals to obtain in 2009. One of them, includes to blog more. Yes, I vow to share in my inquiries of life and maybe not always what I am going through, but others around me. (And don't worry for privacy sake, if I mention your particular life question, I will change your name.) I will most definitely keep you all current with the trends in the industry on my other blog- FASHION THREAD.

This blog is going to allow me to share my feelings, thoughts, and writings with the world, really, the whole world, thanks to the invention of the world wide web. With that said, I should say, if you do not want things/photos shared, why would you post them? On facebook, twitter, and myspace? These social sites allow every detail of your life to be shared-- that is my next blog- when is enough, enough? what to share and what not to share. Remember life's little lesson- "Less is More", but of course, that short, cute little statement only pertains to a few things in life. Because no one can never have too many Louis Vuitton bags, Tiffany's diamonds, Jimmy Choo shoes, and hugs. (of course, I am talking more about the latter, but the other things are fun too >wink<)

I also want this blog to be a chance for you all to ask me questions and I will do my best to answer. Topics that are welcome: LOVE, FASHION, FAMILY, & FITNESS (all the great things that encompass life and it's many gifts.) Ok, before we get all mushy and lovey-dovey, I am straight, to the point, will tell you things in a direct manner and remember it's my opinion! **Note: This blog is the direct opinions of Celebrity Fashion Stylist, Toni Ferrara** (ok, that is up, we are good to go, . . .first topic- why do we post personal stuff on FACEBOOK, MYSPACE, & TWITTER? When is enough, enough? How it affects relationships? How to use these sites in a productive manner? Ok, . . .cross your fingers, . . .here we go, . . .oh and one last thing, please, please, please, have your friends join my BLOG, I'd truly appreciate it! I am pretty witty & funny with my topics that I choose to write about and maybe I am saying something that you or your friends are thinking! Share the love!

A BIG THANK YOU

Thank you all soo much for your love & support during my grieving the loss of my grandpap a few weeks ago. My grandpap is the reason I am so creative, perky, and full of life. Although, I will not get to share my experience in life with him anymore, I do get to carry on his legacy of the values & traditions he bestowed upon me. He definitely was a superstar in his own right and although he wasn't famous to the world, he definitely was a treasure that was shared with the people of Pittsburgh and his family.

The mass amount of people who turned out for my grandpap's viewings and funeral service helped me to find comfort in my loss of a legend. My mom and my cousin gave me the strength to speak at the service which I will never forget and will always remain special to me. This was the first loss in my family and I have grown as an individual in ways I never thought possible. It makes you relish in the good times with the people who mean so much to you and to never take a day for granted.

Thank you again for the voicemails, texts, flowers, and cards that you sent to me. I wouldn't be this fabulous without fabulous friends like YOU!

Here's to a FABULOUSLY FASHIONABLE FUTURE!

XOXO

Toni

FASHION NIGHT OUT- NYC

Fashion Retailers in All Five Boroughs Will Stay Open Until 11 p.m. Sept. 10 and Host In-store Events on First Night of Fashion Week

New York, NY (June 20) - Mayor Michael R. Bloomberg, NYC & Company CEO George Fertitta, Vogue editor in chief Anna Wintour and Council of Fashion Designers of America (CFDA) Executive Director Steven Kolb today announced Fashion’s Night Out, a citywide event to support local retailers. On Sept. 10, the first night of Fashion Week, participating retail stores across the five boroughs will stay open until 11:00 p.m. and offer an array of in-store celebrations and promotions. Nearly 100 retailers have already signed on to participate in the event. Fashion’s Night Out is sponsored by Vogue, CFDA and NYC & Company, New York City’s official marketing and tourism organization.
“New York City’s fashion and retail industry is a vital part of our local economy, supporting more than 175,000 jobs as seamstresses, sales clerks, delivery drivers and other occupations in apparel design, garment manufacturing, retailing, and other areas,” said Mayor Bloomberg. “Fashion’s Night Out will provide our local retailers with a boost and will serve as a terrific kick-off for fall Fashion Week. I want to thank Vogue and the Council of Fashion Designers of America for developing a creative way to support New York City.”
“Vogue is very proud to be part of this important initiative which will not only celebrate fall Fashion Week, but also support and draw attention to the extraordinary and unrivaled fashion and retail industry in New York City,” said Vogue Magazine editor in chief Anna Wintour. “The City is home to some of the world’s most celebrated and diverse designers, and renowned for its vast array of retailers from legendary department stores to the most charming independent boutiques. Fashion’s Night Out is about protecting this creativity and diversity, reenergizing New York’s fashion and retail community and getting consumers excited about shopping for fall.”
In addition to supporting local retailers, Fashion’s Night Out will benefit important New York City causes. A special limited-edition t-shirt has been created for Fashion’s Night Out and will go on sale at participating retailers three-weeks prior to the event. Proceeds from its sale will support the National September 11 Memorial & Museum. Also, shoppers will be encouraged to donate gently used or newly purchased clothes at participating stores or at specifically designated drop-off locations. Clothes will then be collected by the New York City AIDS Fund to benefit HIV/AIDS organizations across the city. Drop-offs will be made on Saturday, September, 12th, and there will be at least one collection drop-off location in each borough.
Also, shoppers will be encouraged to donate gently used or newly purchased clothes at participating stores or at drop-off locations designated by the New York City AIDS Fund to benefit HIV/AIDS organizations across the city. Drop-offs will be made on Saturday, September, 12th, and there will be at least one collection drop-off location in each borough.
“Now more than ever it is important for New Yorkers to support their local community, and the programming for Fashion’s Night Out is a great, fun vehicle with which to do so,” said NYC & Company CEO George Fertitta. “New Yorkers, as well as visitors to New York City, have an opportunity to give back while taking advantage of one our City’s biggest and most alluring industries.”
“Fashion’s Night Out centers around giving back to the community that we all so often enjoy and take for granted,” said Council of Fashion Designers of America Executive Director Steven Kolb. “Anyone considering making a clothing donation should keep in mind that whatever the price point of their donation, they will be making a valuable contribution to the City’s retail industry, while at the same time being a part of a one-of-a-kind evening of shopping and entertainment.”
“Small businesses are the mainstay of our City and support the diverse fabric of our neighborhoods,” said Small Business Services Commissioner Walsh. “When our small businesses succeed there are more job opportunities for New Yorkers. I encourage everyone to get out and shop on Fashion’s Night Out — to ensure our City maintains its vibrant spirit.”
“Working people in the city are hurting, and no more so than those who work in retail,” said Retail, Wholesale and Department Store Union President Stuart Appelbaum. “This initiative not only serves consumers, but helps provide a needed boost to New York’s retail industry at a time when it’s needed most.”
“As a retailer, we are very excited about supporting this citywide initiative designed to stimulate the retail and fashion industries,” said Macy’s, Inc. President and CEO Terry Lundgren. “Fashion’s Night Out is a great program that will get New Yorkers and tourists excited about shopping again in the City that is known around the world for its eclectic fashion and iconic retail stores.”
The program’s website, fashionsnightout.com, provides retailers and consumers with information on how they can take part in Fashion’s Night Out. Consumers can access details on the programming, sign up for regular updates, and learn more about charitable and volunteer opportunities. Interested retailers will also be able to register their store and place orders for the Fashion’s Night Out tee.

PURPLE DAY!

On September 10, 2009, join us for an evening of wine, food and designer fashion at the SONY Plaza Atrium in NYC, with special musical guest ELLIOTT YAMIN of American Idol, to benefit The Anita Kaufmann Foundation and its groundbreaking 5th grade educational program for epilepsy awareness.

Over 50 designers will showcase pieces from their collections including: Ina Soltani, Jaeger, Lauren Conrad Collection, MaxMara, Michael Kors, Nanette Lepore, Nicole Miller, Project Runway winner Leanne Marshall and one of First Lady Michelle Obama's favorite designers, Maria Pinto.Only 500 tickets are available to the public for this high fashion fundraiser. Runway looks will be featured in a silent auction following the show. Tickets are $100 in advance.

All proceeds go toward expanding the reach of the 5th grade epilepsy and seizure first aid educational program offered for free to schools across the United States. TICKETS ARE NOW ON SALE!!!! They are $100 in advance. Go to http://www.akfus.org/purple-event.php.

Official press release to be issued soon with the celeb names announced!